Homework. Meh.

I am four weeks into the school year, which means that homework is now starting to pile up in earnest. There's reading. There are projects to start working on. (My professor yesterday had the nerve to ask if anyone "was encountering any issues" in working on our final projects - which are not due until December. The issue I'm encountering is having professors who think you might actually work on a project that's not due for three more months this far in advance. Who has time for that??)

My project topics this semester are...if not quite interesting, at least intriguing. One is to "reinvigorate" the Taster's Choice brand. The other is to market Oreos to people in India. While "Oreos to India" sounds like some misguided relief program, I think it will be really interesting to learn more about Indian culture and marketing segments; figuring out how to get them to purchase a cookie (although it is admittedly a delicious cookie) is kind of secondary for me.

The Taster's Choice thing is in another world entirely, as I think the idea of the project is really cool, but having to work on a brand I've never even tried (and won't, as I don't drink coffee!) is turning out to be really challenging. I'm having a hard time paying attention to it. I am drawing heavily on my first semester of grad school, where I had to work very hard to care about Gain laundry detergent, which I had also never tried before. I have since tried it, as I bought two bottles to use as visual aids for my presentation, but a year later I haven't even finished the second bottle. If I end up buying Taster's Choice to use as a visual aid, I have no idea what I will do with it - because everyone I've told about this project has said, "Wow, they still make Taster's Choice?"

I guess the upside is that I could be a hero to Nescafe and give them the blueprint for bringing Taster's Choice back from wherever it's been since the 1990s.

I'm rambling because I'm avoiding the draft of my situation analysis. Must go do real work now. :)